For the eyelash brand ISOPIA, our mission was to capture the essence of beauty and elegance through high-definition visuals that highlight every detail of the product.
I had the opportunity to work on this project as an Art Director, Product Photographer, and Stop Motion Animator. My goal was to create visuals that highlight the product range, the recognizable packaging, and the quality of the product, while also showcasing how effortlessly and naturally the brand’s false eyelashes are worn. I used visual associations of lightness, like feathers, paired with a striking contrast — combining graphic elements with a sense of natural softness and weightlessness.
